Privacy Policy

DexaFit Broward and DexaFit Boca

Effective Date: November 9 2026

1. Introduction and Scope

This Privacy Policy explains how DEXAFIT BROWARD, LLC (DexaFit Broward), and DEXAFIT BOCA, LLC (DexaFit Boca) (each a “Location,” and together the “Florida Operators,” “we,” “us,” or “our”) collect, use, disclose, retain, and protect personal information in connection with our Florida wellness assessment services, appointments, customer communications, and websites or other online services that link to this Policy (collectively, our “Services”). Each Location is responsible for its own activities and compliance obligations. Where the two Locations share systems or administrative functions, this Policy describes their common practices; it does not merge the entities or make one automatically responsible for the other’s conduct.

We independently operate under a license to use the DexaFit brand and certain software provided by DexaFit, Inc. (“DexaFit Corporate”). DexaFit Corporate is a separate business. Its website, applications, and technology platform may be subject to its own privacy policy, available at https://www.dexafit.com/privacy. Where both policies apply, each describes the practices of the business identified in that policy. Contact us as noted in Section 15 for questions about information collected by our Locations.

Our Services may include DXA body-composition and bone-density assessments, VO₂ max testing, resting metabolic rate (RMR) assessments, and other wellness evaluations actually offered by a Location.  Other services we provide are grip strength, and 3d movement health assessments. We offer blood biomarker testing through 3rd parties such as Marek Health, and Inside tracker. We also have the DexaStrong program that offers clinical interpretation of bone density through a Radiologist. We also offer referrals to dieticians, personal trainers, or functional medicine doctors where appropriate. Our wellness reports and educational information are not a substitute for individualized medical advice. We do not provide emergency services; call 911 in an emergency. Whether particular services or records are subject to health-care laws depends on applicable law and our actual operations.

2. Our Relationship With DexaFit Corporate

Our personnel collect information and perform assessments at the Locations. To schedule appointments, operate testing equipment, generate reports, maintain customer accounts, and provide results, we may transmit information to or receive information from DexaFit Corporate’s technology platform and its authorized vendors. DexaFit Corporate may process information in connection with providing software, hosting, analytics, reporting, support, and other services to us. The respective parties’ data-handling responsibilities are governed by applicable law and their contractual arrangements; this Policy does not expand or limit those agreements.

DexaFit Corporate may independently collect information when you interact directly with its website, apps, or accounts. Please consult its policy for its own practices. We do not represent that we control DexaFit Corporate’s independent uses of information, including any use of de-identified information.

3. Information We Collect

Depending on how you interact with us, we may collect:

·         Identifiers and contact details: name, email address, telephone number, mailing address, date of birth, customer or account identifier, and appointment details.

·         Assessment and wellness information: body-composition and bone-density measurements, fitness and VO₂ max results, RMR and metabolic assessments, relevant health or activity histories, intake responses, and reports or recommendations generated from testing.

·         Demographic and lifestyle information: age, sex, activity, nutrition, fitness goals, and other information you voluntarily provide;

·         Payment and transaction information: purchase history, receipts, billing details, and limited payment information received from our payment processor;

·         Communications: messages, inquiries, customer service records, feedback, consent and marketing preferences.

·         Digital information: IP address, device/browser information, website activity, cookies and similar technologies, and approximate location inferred from IP address, where collected through our websites or services.

·         Information from third parties: booking or payment vendors, DexaFit Corporate, and connected wellness services only where you have authorized an integration and the integration is available to us.

We may collect information directly from you, through testing or appointments, automatically through digital services, and from the third parties described above. Some assessment information may be sensitive personal information or “consumer health data” under applicable state laws. Its status as a medical record or protected health information is determined by law and circumstances, not by a label in this Policy.

4. How We Use Information

We use personal information as reasonably necessary to: (a) schedule and provide assessments; (b) prepare and deliver reports and wellness insights; (c) operate customer accounts and communicate about appointments, results, or service changes; (d) process payments and maintain business records; (e) respond to requests and provide customer support; (f) maintain security, investigate misuse, and comply with legal obligations; and (g) evaluate service quality and improve our operations.

Where permitted by applicable law and with any required consent, we may send promotional email or text messages concerning our Locations. You may unsubscribe from marketing email using the link in the message or opt out of marketing texts by replying STOP. Service-related messages may continue where permitted. We do not condition assessment services on consent to optional marketing.

We may use aggregate or appropriately de-identified information for internal operational analysis and service improvement. We will not intentionally re-identify information we represent as de-identified, except as permitted to test de-identification safeguards, and will apply any restrictions required by law.

If our Services involve an AI-assisted report or score, the output is intended to provide wellness information and is not a substitute for professional clinical judgment.

5. When We Disclose Information

We may disclose information to:

·         DexaFit Corporate and its authorized technology providers to operate the software platform, process assessment information, and produce reports, subject to applicable law and the parties’ arrangements.

·         Service providers supporting scheduling, hosting, payment processing, customer communications, security, technical support, and business operations, subject to appropriate confidentiality and security commitments.

·         Professionals or other recipients you direct us to share information with, or when disclosure is otherwise authorized or required by law.

·         Government authorities or other persons where reasonably necessary to comply with legal process, enforce rights, investigate fraud, or address a serious safety concern, consistent with applicable law.

·         A successor or prospective purchaser in connection with a merger, sale, financing, or other business transaction, subject to applicable confidentiality and privacy requirements.

We do not sell identifiable assessment or consumer health information to third parties for their independent marketing. We do not authorize third-party advertising partners to receive identifiable assessment results for targeted advertising.

DexaFit Corporate’s separate policy describes possible commercial licensing of de-identified information by Corporate. Whether and to what extent information from our Locations is included in those activities must be confirmed with Corporate and the applicable agreements. We will not characterize identifiable information as de-identified unless the applicable standard is met.

6. Cookies and Online Tracking

Our websites, if any, may use essential cookies and, where implemented, analytics or advertising technologies. You can control cookies through available website controls and browser settings. Where applicable law requires consent or recognition of opt-out preference signals, we will implement those controls. Third-party websites and services have their own privacy practices.

We do not intentionally place advertising tracking technologies on pages or tools that display identifiable assessment results.

7. Consumer Health Data and State-Specific Requirements

Some states, including Washington and Nevada, impose special requirements for certain consumer health data. If those laws apply to our collection or processing of your information, we will provide any separate notice, consent mechanism, authorization, access or deletion process, and other protections required by applicable law. This Policy is not intended to substitute for a separate consumer health data notice where one is required.

We collect wellness information to provide the assessments and reports you request. We do not sell identifiable consumer health data or use geofencing around health-care facilities for advertising. We will obtain consent or authorization for other activities when required by law.

8. Your Choices and Privacy Requests

You may contact us to request access to, correction of, or deletion of personal information, to update your contact details, or to withdraw an optional consent. We will respond in accordance with applicable law and may verify your identity before releasing or changing information. Certain information may be retained where required or permitted for legal, safety, accounting, security, or dispute-resolution purposes.

Where applicable law grants additional rights—including data portability, an appeal, opt-out of certain data sales or targeted advertising, or restrictions on sensitive information—we will honor those rights. Authorized agents may submit requests where permitted. We will not unlawfully discriminate against you for exercising privacy rights.

Send requests to broward@dexafit.com or boca@dexafit.com  or use the contact information in Section 15. If information is maintained on DexaFit Corporate’s platform, we may coordinate with Corporate to respond. We cannot promise deletion from systems controlled independently by Corporate without confirmation of the applicable rights and technical process.

9. Automated Insights and Profiling

Our assessment reports may include algorithmic calculations, scores, or AI-assisted wellness insights supplied through the DexaFit platform. Such information is educational and is not intended to make decisions producing legal or similarly significant effects. If applicable law provides rights concerning automated processing, you may contact us as described in Section 15.

10. Information Security and Incidents

We maintain administrative, technical, and physical safeguards designed to protect personal information, taking account of the sensitivity of the information and our operations. These may include role-based access, secure transmission and storage, workforce training, vendor oversight, and procedures for responding to suspected security incidents.

No system can be guaranteed completely secure. If a security incident triggers notification obligations, we will provide required notices to affected persons or authorities in accordance with applicable law. We coordinate with relevant service providers, including DexaFit Corporate, as appropriate.

11. Retention and Deletion

We retain information for the period reasonably necessary to provide Services, maintain assessment histories requested by customers, meet tax and accounting requirements, resolve disputes, and comply with applicable legal obligations. Retention periods depend on the type of information, the applicable systems, and legal requirements. We securely delete or de-identify information when no longer needed, subject to lawful retention exceptions and backup cycles.

Properly de-identified information may be retained longer where lawful and consistent with the commitments applicable to its use. We will not promise deletion of information from independently controlled third-party systems unless the applicable agreement and technical process support that promise.

12. International Processing

Our Locations operate in Florida. Some technology providers may process information elsewhere in the United States or internationally. Where international data protection laws apply to our operations, we will implement required disclosures and safeguards.

13. Additional Legal Considerations

HIPAA and Health Information

The fact that we provide wellness assessments or collect health-related information does not, by itself, establish that we are covered entities under HIPAA. Whether HIPAA applies depends on our status and activities, including covered electronic transactions and any applicable business-associate relationships. If we are subject to HIPAA with respect to particular information, the applicable HIPAA notices, agreements, and legal requirements will govern that information, including execution of Business Associate Agreements.

Florida Privacy and Breach Notification

We maintain safeguards and respond to incidents in accordance with applicable Florida law, including § 501.171, Florida Statutes, where applicable. This Policy does not replace our internal security, incident-response, and vendor-management procedures.

Other Applicable Laws

Depending on the nature of our Services, technologies, customers, and information, federal consumer-protection laws, the FTC Health Breach Notification Rule, state consumer health privacy statutes, communications laws, and other requirements may apply. We will comply with those laws where applicable.

14. Changes to This Policy

We may update this Policy to reflect changes in our practices, technology, or legal obligations. We will post the updated Policy with a new effective date and provide additional notice or obtain consent when required by law.

15. Contact Us

For questions or privacy requests concerning DexaFit Broward or DexaFit Boca, contact:

Privacy@broward.dexafit.com & privacy@boca.dexafit.com

DexaFit Broward, LLC
9660 W Sample Rd #202
Coral Springs, FL 33065

954-866-2193

DexaFit Boca, LLC
851 Broken Sound Pkwy NW, Ste 207
Boca Raton, FL 33487

561-680-6655

For questions concerning DexaFit Corporate’s independently operated website, mobile applications, or separate data practices, consult https://www.dexafit.com/privacy or contact DexaFit Corporate using the contact information published there.